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Holiday Home Marketing Archive

Top Tips for Conducting Your Year-End Performance Review

Top Tips for Conducting Your Year-End Performance Review

Reading Time: 4 minutes Now is the perfect time to analyse your holiday letting business to determine how your rental property (or properties) has fared over the past 12 months. Why should you carry out a SWOT analysis for your holiday let? Running a holiday let is not an easy task. There’s lots to organise and do – no matter whether it’s low or …

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Where to Advertise a Holiday Home

Where to Advertise a Holiday Home

Reading Time: 7 minutes Every holiday let owner wants to know which is the best website to advertise a holiday home – and the answer is…it depends. We know that’s not the answer you want, but it’s true. It depends on the type of holiday rental you are advertising, your target market, the area where it is located and the level of competition. Each …

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How to Get Holiday Let Reviews & Respond to Negative Ones

Reading Time: 10 minutes Guests consistently rate reviews as a make-or-break factor in their booking decision. Getting great guest reviews means more visibility for your holiday home on listing sites, increased bookings and income. But how do you get glowing reviews and reply to those guests who give you a negative review? Read on… Why reviews matter Authentic reviews from past guests can give …

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How to Calculate the Best Rental Rates for Your Holiday Let

How to Calculate the Best Rental Rates for Your Holiday Let

Reading Time: 10 minutes   Setting the rental rates for your holiday cottage can be a challenge. Price your property too high and bookings could be slow, or you’ll attract guests with high expectations who feel overcharged. Set your price too low and you may not be able to earn a profit, or potential customers could question the standard of your property. Low rates …

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How to Get More Holiday Home Bookings in the Low-Season

How to Get More Holiday Home Bookings in the Low-Season

Reading Time: 9 minutes November to February is typically a quiet period for UK holiday cottage bookings. At this time of the year, the occupancy calendar can look depressingly empty. Although the inherent seasonality of the travel sector in general means there are fewer people looking to go on holiday during this period, with a little creativity there are still plenty ways to increase …

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Social Media Marketing Strategies for Holiday Lets

Social Media Marketing Strategies for Holiday Lets

Reading Time: 13 minutes Even though a potential booker may initially discover your property on a holiday let portal like Vrbo or Airbnb, they are very likely to carry out further research on your property and what to do in the area before they finally decide to book a stay. And what’s the most convenient channel for them to check? Your property’s social media accounts. …

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Best & Worst Renovations to Add Value to your Property

Best & Worst Renovations to Add Value to your Property

Reading Time: 8 minutes Not all home improvements are considered equal. If you’re looking to sell or rent out your home, choosing home improvements that are the most lucrative is key. This doesn’t just mean diving straight in for the most expensive and luxurious building projects, nor does it mean just spending the absolute minimum on a lick of paint and hoping it will …

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