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How to create a website for your holiday rental

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Is a holiday rental website really necessary to deliver and convert bookings, or can owners simply rely on listing site adverts? Are they an unnecessary expense? How difficult are they to create and manage?

In recent years the cost of creating a website for your holiday home has reduced, while the number of website templates and rental design agencies has increased. There’s no excuse for not having a website.

If you are not willing to invest both time and money in a professional looking website, then you are unlikely to fulfil the potential your rental has to be fully booked.

Still need convincing?

8 reasons you need to create a holiday rental website

1, Having your own website helps establish trust, credibility and shows a much higher degree of professionalism. This reassures guests that you are serious about your rental and their travel experience with you will be first class. A well designed and informative site makes a great first impression and guests will be more inclined to book with you

2, Let’s face it, the most popular rental listings sites are crowded and competitive. A website allows you to showcase the unique features and benefits of your holiday home as well as what the local area has to offer. Plus, most travellers who contact you via a booking portal will now expect to see a personal website.

3, Do you rely solely on booking portals to bring in the enquiries? At some point things are going to change at your best performing site. Maybe they will fall in popularity or introduce a commission-charging model instead of an annual subscription, which increases your cost per booking. Sometimes they sell out to a larger site and your listing becomes ‘lost amongst the crowd’. Until you find another site that produces a steady stream of enquiries bookings falter. With your own website you have a vehicle to generate bookings. Don’t put all your eggs in one basket.

4, One day you might even be able to transition away from paid listing sites if your own website generates the bulk of your bookings.

5, If you’re wholly reliant upon adverts then you’ll be far more likely to be forced into competing on price. Yes, you may have the best cottage for miles around, but can you convey that in an advert? When presented with similar properties on a holiday rental listing site a guest is potentially going to choose the cheapest one. Competing on price does not maximise your profit. If you are the only one who replies to the enquiry with a link to your own website, you can show your rental offers the best the best value for money.

6, A common misconception about building your own holiday home website is that it is difficult and expensive. Prices start from as little as £69 and the software is easy to use, as simple as creating an advert on a listing site.

7, Website analytics allow you to learn where your traffic is coming from, see which pages or photos users engage with the most and which pages on your site don’t work. You can then make strategic decisions on where to invest your marketing efforts.

8, Without a website for your holiday rental you will miss out on the opportunity to streamline your business by taking online bookings 24/7. More and more guests are booking online and those owners who adapt will ultimately convert enquiries better.

In today’s competitive holiday rental marketplace, a personal website is no longer a luxury, but a necessity. Having your own online presence allows you to showcase your home, stand out from competitors and reduce the reliance on 3rd party listing websites

Essential features every holiday home website should have

So, you have decided to create your own website for your holiday home – but what features make a good website?

With your own website you are no longer confined to the limited formats of listing sites, you have the opportunity to create a unique holiday rental website.

Every website should have

  • The ability to easily update your content at any time without the need for any technical programming skills or the need to hire a developer.
  • Users viewing travel websites on mobile devices and tablets is set to overtake desktop. A holiday rental website needs to be responsive and provide an optimal viewing experience across multiple devices. If your site is mobile friendly then it will rank in mobile search results – a growing segment you can’t ignore.
  • A professional template designed for holiday rentals, that prominently displays your beautiful screen filling images, supported with copy that converts visitors into bookings. A picture’s worth a thousand words – especially in travel.
  • An all-in-one solution with:
    – a simple to understand and easy to update calendar
    – the ability to input flexible rates and instantly adjust them
    – reviews from your past guests, a trusted source to drive bookings
    – SEO features that allow you to write meta titles/descriptions, headers and focus on keywords
    – carefully crafted descriptions, maps, a list of amenities, about us section and contact details
    a blog so you can be the definitive, authoritative resource about your local area.
  • A clear and compelling call to action whether that is an ‘enquire now’ button that links to your enquiry form or a ‘book now’ button that allows users to book and pay securely online.
  • (optional) Some holiday property website builders also offer software to manage bookings, a channel manager that synchronises with listing websites where you advertise and the option to accept credit cards. These tools are designed to save you time and be more efficient.

6 easy ways to create your own holiday rental website

The first step is to choose a domain name, this post will help you out.

You have two main choices for creating a website:

Option A: Build it yourself

Use a holiday rental website template with hosting included. Technology has advanced and there are several tools that you can use to build a website. Basically you have a choice of themed templates and you enter the text, rates and photos.

Whilst these templates are unlikely to match the features of a custom design projects, they are perfectly suitable for most owners who want an online presence. You can get a great website for an annual cost of roughly one night’s rental.


  • Simple to setup and edit, no need for technical skills
  • Relatively cheap fixed price
  • Hosting and product upgrades included
  • Support from developers via email/phone
  • Option to include channel management – no longer a need to update multiple calendars, rates, photos etc. across numerous sites


  • There are a limited number of templates to choose from – many sites look the same
  • Limited options to customise
  • You don’t own the website – the software company does
  • Creating your own website takes time

Who to consider:

Free 14 day trial
From £69 a year
UK based

From $9 per month
Free 14 days trial period
Accept online payments
Channel manager
Reservation system

From $18 per month
Free 30 day trial
Channel manager
Management tools
Integrated online payments

Option B: Hire a website designer

They build a bespoke rental site, you decide on the way it looks, functions and have the option to update it.


  • You have more flexibility to choose the design and features – you are in charge
  • You own your website so you can move it anywhere in the future
  • Less work on your behalf, you can also outsource tasks to experts
  • The option to integrate a blog and third party booking software
  • A professional designer has experience in creating websites that convert bookings – do you?
  • A good site will more than pay for itself


  • Hosting fees will be extra, about £10 per month
  • There are usually extra charges to make changes further down the line
  • It’s more expensive up front versus a website builder service, however annual fees usually end up costing more in the long term compared to paying a one-time development cost (£1500 ish) for your own website
  • The web designer may regard future updates as not viable, leaving you to find someone else to edit the site

Who to consider: Custom website designs for holiday cottages and villas

Us based but have experience with vacation rental websites.


Tip: If you see a holiday home website you like, look at the bottom of the homepage in the footer. It will usually include a link to the designer who you can contact for a quote.

You could also outsource to a freelancer on odesk.com or peopleperhour.com to build a site on wordpress, but what happens if you choose the wrong person and end up with a poor quality website?

To summarise

A few years ago having a website to showcase your holiday home was a luxury. Now it is a must-have to distinguish your rental in a crowded market and reach today’s travelers. Given how easy and inexpensive it is to build a website from one of the above mentioned software providers, there are no excuses.

How much time and effort do you want to invest in a website? If there is going to be a limit to how fancy a website you can create on your own, then hire a designer. If this is your choice then ensure you own the domain, that you get access to make your own changes and that you own the site.

Although a website that generates bookings can cut down on commissions and subscription expenses, it’s unlikely to replace your reliance on listing sites. However, referring prospective guests to your personal website and away from listing sites, and your competition, gives you a competitive advantage to convert booking.

Also , without a website for your holiday cottage you miss out on online bookings. More and more guests are booking online and unless you adapt to market changes you will be left behind.

Getting a personal website opens the floodgates to be creative and showcase the splendour of your rental. What are you waiting for?



    This is a very helpful blog. May I add in my two-penni-worth of experience?

    One of the pros of having a bespoke website built is that you will have a better chance of getting it to rank higher on Google etc. espepcially on Google if registered on Google Places. For example, every website built today must be mobile responsive. It should be possible for a site to have a CMS system which gives its owner the ability to make day-to-day changes to it without having to go back to your developer everytime you want to do things like update a calendar, change prices or upload your latest stunning testimonial or gallery photograph.

    And talking of photos, whichever route you choose to acquiring a site, you absolutely need to have brilliant photos. The days when you could expect to get away with images taken with a standard digital camera are long gone – the bar has been raised much higher! People make a gut decision on whether they like your cottage within about 2-3 seconds of landing on your site, then look for logical reasons to justify their initial emotional response. A high imapct photo on every page will be a great persuader. We include professional photography for all the sites we develop, using these to influence the nautre of the design and logo for the property to create a coherant, appealing site. Last year, and against our best advice, we changed the main image on the home page of a cottage replacing it with an image that the client provided. Google analytics showed that as a result, the bounce rate for the page increased from 28% to 53% (that’s 53% of people arriving and leaving the site on the same page). Needless to say, the original picture was soon reinstated and a good lesson learned.

    • Philip |

      Thanks for your input Rick.

      I would suggest to any owner that there isn’t a point in building a website without first having brilliant photos. Professional photos are a priority to showcase a rental. With a personal website you can also A/B test landing pages and photos so you can see which ones improve bookings and engagement – rather than guessing.

      Could you give an indication of your website design costs?

  • Graham Stow |

    This blog, and the related blogs that Schofields provide, are great! (and hats off to Schofields for providing them). However, one point on building your own website – I don’t think any of the companies/systems you list, truly enable you to build your own website – what they do is provide all the tools to enable you to creat a website that is a subdomain of their domain, as opposed to having your own domain that you control.

    I want to establish my own domain and use a suitable WordPress holiday rental template to build my website – I’ve done this recently with an entertainment industry website – it wasn’t particularly difficult and I am now up to speed with WordPress. One advantage of a WordPress site is that you pay a one off fee (typically $60) for the WordPress template and then its just a question of paying an annual, bi-annial or tri annual hosting fee with an ISP of your choice. The issue I’m having though is finding a suitable WordPress template – they do exist but they donlt appear that plentiful, they’re generally American or Australian, and they generally come complete with their own booking systems, whereas I want to use a UK booking system that I choose myself (using Schofields’ excellent guide to booking systems). So a bit of information on suitable WordPress templates would be very useful.

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