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Holiday Home Marketing Archive

Where to Advertise a Holiday Rental to Increase Bookings

Where to Advertise a Holiday Rental to Increase Bookings

Every holiday home owner wants to know which is the best website to advertise a holiday home. Do you want to know the answer? …… it depends. I know it’s not the answer you want, but it’s true (from 10-year experience holiday letting). It depends on the type of holiday rental you are advertising, your target market, the area where …

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Tips for Choosing the Perfect Holiday Rental Domain Name

Tips for Choosing the Perfect Holiday Rental Domain Name

Choosing a domain name for your holiday rental website is one of the most important and undervalued aspects of your rental business. With millions of websites competing for bookings, you need every advantage you can get to market your business. Here are a few tips to keep in mind when you’re choosing a domain name. Make it memorable Having a …

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How to Choose the Right Holiday Rental Booking Software

How to Choose the Right Holiday Rental Booking Software

Consumers want instant gratification and there is an increasing demand for products and services to be available anywhere at any time. Customers visiting your website will expect to find live rates and availability and to be able to book their holiday there and then. If not, you will lose bookings because they will go from site to site until they …

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How to Increase Bookings with a Customer Loyalty Program

How to Increase Bookings with a Customer Loyalty Program

According to Phocuswright, 70% of people that stay in holiday homes can’t remember who they stayed with. That’s a huge amount of people who are unlikely to be a repeat guest. Of course, your new bookings might still thrive, but at a cost. Businesses spend a small fortune to attract new customers, whilst neglecting their past customers. On average it …

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Everything You Need to Know About Creating a Blog

Everything You Need to Know About Creating a Blog

Why Every Holiday Rental Owner Needs to Blog A blog is an essential marketing tool for your holiday home business. It gives you the opportunity to show the “human” side of your business, connect with readers on a personal level and prove that you’re not just another rental owner. Most people will research a destination before choosing their accommodation. According …

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Easy Ways to Attract These 9 Types of Holiday Rental Guests

Easy Ways to Attract These 9 Types of Holiday Rental Guests

The key to running a lucrative holiday let is to secure as many bookings as possible. Although it’s likely your typical guests will generally have the same characteristics, it’s possible that with a little creativity a versatile property can appeal to a range of holidaymakers. This means more bookings and more revenue. Here is how to attract different types of …

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How to Keep Guests Amused on Rainy Days

How to Keep Guests Amused on Rainy Days

Holidaying in England can be a bit hit and miss weather-wise. One day you can have glorious sunshine and the next torrential rain. A rainy day can leave guests stuck inside with nothing to do in an area unknown to them. This can be a great worry for a holiday home owner, as bored guests are likely to have an unhappy …

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14 proven ways to boost your low-season holiday let bookings

14 proven ways to boost your low-season holiday let bookings

November to February is typically a quiet period for holiday rentals. At this time of the year, the availability calendar can look depressingly empty. Although there are fewer people looking to go on holiday during this period, there are still lots off-season bookings you can achieve with a little creativity. Check out these tips to boost those all-important bookings in …

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How To Get More Direct Bookings For Your Holiday Rental

How To Get More Direct Bookings For Your Holiday Rental

(co-written with Katie) With most of the dominant listing sites shifting to a commission based, online booking only model, holiday rental owners are worried about lower occupancy, profits and communication with guests being prohibited. Although listing sites provide excellent exposure for your rental, encouraging guests to cut out the middleman and book with you directly means they get a better deal, …

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Simple Online Payment Solutions For Holiday Rentals

Simple Online Payment Solutions For Holiday Rentals

Paying online is now the preferred method for travellers looking to book your holiday home. It’s a quick and simple process that allows travellers to securely reserve their holiday dates. You can also boost your occupancy rate by making the booking process easy for guests. Still unsure? Here’s why you need to accept online payments. Online Payments are Easier It’s …

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Creative Ways To Increase Bookings With Photos

Creative Ways To Increase Bookings With Photos

As the saying goes, a photo paints a thousand words especially when it comes travel. As a holiday rental owner, it’s imperative that you showcase the best attributes of your property and its location. Unsurprisingly, your images will be the focal point of a holiday maker’s decision making on where to stay. For an individual holiday rental, there is a …

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Social Media Marketing Tips For Holiday Rentals

Social Media Marketing Tips For Holiday Rentals

Even though a traveller may find your property on Homeaway or Airbnb, they are likely to carry out further research on you, your property and what to do in the area before they decide to book. Your social media accounts are the perfect platform to both establish your credibility and produce the right type of content that will convince them that …

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The anatomy of a perfect holiday rental website

The anatomy of a perfect holiday rental website

Any holiday home owner who wants to earn a good rental income from their property needs to get into the mind-set of running a business – and what comes top of the to-do list? Building a website! Of course it is perfectly possible to get a few weeks booked just from listing your property on a couple of holiday letting …

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10 easy ways to create a family friendly holiday rental

10 easy ways to create a family friendly holiday rental

Families make up one of the biggest holiday let markets so it’s well worth catering specifically for this niche. This means taking parents’, grandparents’ and children’s needs into account at every step of your rental process. Family groups also provide year-round rental potential for those harder to fill off-peak weeks. Outside school holidays you can attract parents with pre-school children, …

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Special offer ideas to increase holiday let bookings

Special offer ideas to increase holiday let bookings

Filling the booking calendar for your holiday rental property during high season and school holidays usually isn’t a problem. The challenge comes when you want to attract guests out of season and maximise the income from your holiday let business all year round. The good news is that there are plenty of ways of bringing in the bookings during the …

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How to create a website for a holiday rental

How to create a website for a holiday rental

Is a holiday rental website really necessary to deliver and convert bookings, or can owners simply rely on listing site adverts? Are they an unnecessary expense? How difficult are they to create and manage? In recent years the cost of creating a website for your holiday home has reduced, while the number of website templates and rental design agencies has …

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What to do if your holiday rental photos are copied

What to do if your holiday rental photos are copied

With the associated costs of holiday home ownership rising, there are an increasing number of holiday home owners turning to holiday letting as a means to generate income. Whilst the majority of property owners will market their rentals professionally, there are some owners who will steal your photos or website copy and pass them off as their own. Although it’s …

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6 ways to convert holiday rental enquiries into bookings

6 ways to convert holiday rental enquiries into bookings

  As any holiday property owner knows, holiday letting is a very competitive business and the gap between the number of enquiries you receive and the bookings secured is getting wider each year. The race to get firm bookings starts the moment you get an enquiry and doesn’t end until you’ve received a deposit and confirmed the dates on your …

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The secret to creating the perfect holiday rental advert

The secret to creating the perfect holiday rental advert

The holiday lettings market is an extremely crowded one and competition for guests is intense. On Homeaway alone travelers have over 1 million holiday rentals to choose from. With hundreds of holiday rental portals and private holiday let websites competing for online attention, creating an effective listing ad or web page can be one of the hardest things for holiday …

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How to photograph your holiday let like a pro

How to photograph your holiday let like a pro

They say a picture is worth a thousand words, and nowhere is this truer than when selling travel. When your ideal guest is searching for their next dream holiday, it will be your pictures, not the words on the screen that will draw them in. This image from an interesting heat map study of Google results shows how users’ eyes …

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12 BIG mistakes holiday let landlords make

12 BIG mistakes holiday let landlords make

  – And How to Avoid Them   Many holiday let landlords fall into the trap of thinking it’s easy to set up a rental business, secure bookings and make a good income, but the reality is not quite so rosy. While the barrier to entry might seem lower than other types of businesses, the world of holiday lets is …

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5 changes to make your rental more successful

Now is the perfect time to reflect on your bookings over the past year and focus on a strategy to improve your holiday rental. But don’t start out with good intentions only to for your ideas to be sidelined in a few weeks. Follow them through to completion. Here are five changes every holiday let owner can do to ensure …

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Top holiday home marketing experts to follow on Twitter

Top holiday home marketing experts to follow on Twitter

Twitter is a fantastic resource for marketing tips and the latest industry news for holiday rental owners but with lots of people you could potentially follow, how do you pick the ones that will benefit you the most? Although this isn’t a definitive list of all the great holiday home resources on twitter, it’s a select list to get you …

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Setting holiday let rental rates (for maximum profit)

There is a strong tendency to under-price or discount heavily within the holiday lettings market, especially by inexperienced owners who are new to renting and keen to get bookings in the first season. Unfortunately, for the long term success of your business, going in low can be a big mistake. If you put this issue to a debate among veteran …

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5 ways to fill those last minute booking gaps

5 ways to fill those last minute booking gaps

It´s never too late to fill those last minute gaps in your holiday rental calendar, as more and more holiday makers each year wait until the last minute to book their summer holiday in the hope of grabbing a bargain. So how can you make sure that your holiday home is the one they choose when they finally decide to …

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Is a rental website more important than social media?

Anyone with only half an eye on the world of online marketing might be forgiven for feeling completely confused and bamboozled by it all!  With so many so-called marketing channels available these days, and “gurus” giving out advice on the latest social media craze, it’s hard to know where to begin and which route to follow. It’s especially hard when …

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Plunging pound: holiday rentals abroad remain great value

Plunging pound: holiday rentals abroad remain great value

The pound is currently at a 16-month low against the euro making holiday costs for those visiting the Eurozone more expensive. Overseas holiday rental owners will be concerned about the knock-on effect of British holidaymakers staying at home this summer due to the plummeting pound. How to attract bookings at your overseas holiday home when the pound plunges Don’t panic …

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How to let a holiday cottage in winter & get bookings

How to let a holiday cottage in winter & get bookings

November to February is typically a quiet period for holiday cottage rentals. Although many holiday home owners undertake essential maintenance during this period, winter is also a time to take stock of the previous letting season and prepare for the new one. Although there are fewer people looking to go on holiday during this period, there are still lots of …

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