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Holiday Home Marketing Archive

How to Give Your Holiday Home a Design Update in the Off Season

How to Give Your Holiday Home a Design Update in the Off Season

Reading Time: 4 minutes One thing we know is that it’s not just the location that gets people staying in your accommodation. Great decor, home comforts and amenities all contribute to help attract people into booking your property. Here are our top tips to styling your Airbnb holiday home and making it ‘Instagrammable’. It’s important to keep your holiday home up to date during …

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How to Build a Brand for your Holiday Rental Cottage

How to Build a Brand for your Holiday Rental Cottage

Reading Time: 8 minutes During the last few years, current and would-be holiday rental owners have really grasped the big opportunity to capitalise on the demand to stay in a holiday rental or Airbnb. Bringing an increased variety of rentals, higher standards and new niches into the marketplace. With the sheer amount of holiday lets in existence now, the pressure to market yourself well …

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Top Tips for Conducting Your Year-End Performance Review

Top Tips for Conducting Your Year-End Performance Review

Reading Time: 4 minutes Now is the perfect time to analyse your holiday rental business to determine how your rental property (or properties) has fared over the past 12 months. Why should you carry out a SWOT analysis for your holiday let? Running a holiday let is not an easy task. There’s lots to organise and do – no matter whether it’s low or …

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12 Month Marketing Plan to Increase Year-Round Bookings

12 Month Marketing Plan to Increase Year-Round Bookings

Reading Time: 7 minutes Marketing your holiday let to potential and existing guests doesn’t necessarily need to be a seasonal exercise. There are plenty of recurring annual events you could potentially weave into your marketing strategy to encourage guests to book your rental throughout the year. It’s all in the timing, and to help get you started, we’ve put together some great ideas which …

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Why You Should Invest in a Unique Holiday Let

Why You Should Invest in a Unique Holiday Let

Reading Time: 6 minutes Depending on which area of the UK (or a country) you’re planning to buy a holiday let in, you can soon discover that there’s quite a bit of competition out there for bookings in your chosen location. This means that, before you even get a chance to build up some 5* reviews and an online presence for your rental, you …

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Where to Advertise a Holiday Rental to Increase Bookings

Where to Advertise a Holiday Rental to Increase Bookings

Reading Time: 6 minutes Every holiday home owner wants to know which is the best website to advertise a holiday home. Do you want to know the answer? …… it depends. I know it’s not the answer you want, but it’s true (from 10-year experience holiday letting). It depends on the type of holiday rental you are advertising, your target market, the area where …

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Stand Out From the Competition: 9 Valuable Services to Offer Guests

Stand Out From the Competition: 9 Valuable Services to Offer Guests

Reading Time: 6 minutes The holiday rental market is becoming more competitive each day, which means it’s harder to convince guests to book with you. However, making your rental stand out from the competition isn’t impossible. There are certain things you can offer to set your holiday rental apart from the competition and entice guests to choose your property over others. The key is …

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Tips for Choosing the Perfect Holiday Rental Domain Name

Tips for Choosing the Perfect Holiday Rental Domain Name

Reading Time: 4 minutes Choosing a domain name for your holiday rental website is one of the most important and undervalued aspects of your rental business. With millions of websites competing for bookings, you need every advantage you can get to market your business. Here are a few tips to keep in mind when you’re choosing a domain name. Make it memorable Having a …

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How to Choose the Right Holiday Rental Booking Software

How to Choose the Right Holiday Rental Booking Software

Reading Time: 11 minutes Consumers want instant gratification and there is an increasing demand for products and services to be available anywhere at any time. Customers visiting your website will expect to find live rates and availability and to be able to book their holiday there and then. If not, you will lose bookings because they will go from site to site until they …

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How to Increase Bookings with a Customer Loyalty Program

How to Increase Bookings with a Customer Loyalty Program

Reading Time: 7 minutes According to Phocuswright, 70% of people that stay in holiday homes can’t remember who they stayed with. That’s a huge amount of people who are unlikely to be a repeat guest. Of course, your new bookings might still thrive, but at a cost. Businesses spend a small fortune to attract new customers, whilst neglecting their past customers. On average it …

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Everything You Need to Know About Creating a Blog

Everything You Need to Know About Creating a Blog

Reading Time: 8 minutes Why Every Holiday Rental Owner Needs to Blog A blog is an essential marketing tool for your holiday home business. It gives you the opportunity to show the “human” side of your business, connect with readers on a personal level and prove that you’re not just another rental owner. Most people will research a destination before choosing their accommodation. According …

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Easy Ways to Attract These 9 Types of Holiday Rental Guests

Easy Ways to Attract These 9 Types of Holiday Rental Guests

Reading Time: 10 minutes The key to running a lucrative holiday let is to secure as many bookings as possible. Although it’s likely your typical guests will generally have the same characteristics, it’s possible that with a little creativity a versatile property can appeal to a range of holidaymakers. This means more bookings and more revenue. Here is how to attract different types of …

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How to Keep Guests Amused on Rainy Days

How to Keep Guests Amused on Rainy Days

Reading Time: 6 minutes Holidaying in England can be a bit hit and miss weather-wise. One day you can have glorious sunshine and the next torrential rain. A rainy day can leave guests stuck inside with nothing to do in an area unknown to them. This can be a great worry for a holiday home owner, as bored guests are likely to have an unhappy …

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14 proven ways to boost your low-season holiday let bookings

14 proven ways to boost your low-season holiday let bookings

Reading Time: 8 minutes November to February is typically a quiet period for holiday rentals. At this time of the year, the availability calendar can look depressingly empty. Although there are fewer people looking to go on holiday during this period, there are still lots off-season bookings you can achieve with a little creativity. Check out these tips to boost those all-important bookings in …

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How To Get More Direct Bookings For Your Holiday Rental

How To Get More Direct Bookings For Your Holiday Rental

Reading Time: 11 minutes (co-written with Katie) With most of the dominant listing sites shifting to a commission based, online booking only model, holiday rental owners are worried about lower occupancy, profits and communication with guests being prohibited. Although listing sites provide excellent exposure for your rental, encouraging guests to cut out the middleman and book with you directly means they get a better deal, …

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Simple Online Payment Solutions For Holiday Rentals

Simple Online Payment Solutions For Holiday Rentals

Reading Time: 6 minutes Paying online is now the preferred method for travellers looking to book your holiday home. It’s a quick and simple process that allows travellers to securely reserve their holiday dates. You can also boost your occupancy rate by making the booking process easy for guests. Still unsure? Here’s why you need to accept online payments. Online Payments are Easier It’s …

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Creative Ways To Increase Bookings With Photos

Creative Ways To Increase Bookings With Photos

Reading Time: 8 minutes As the saying goes, a photo paints a thousand words especially when it comes travel. As a holiday rental owner, it’s imperative that you showcase the best attributes of your property and its location. Unsurprisingly, your images will be the focal point of a holiday maker’s decision making on where to stay. For an individual holiday rental, there is a …

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Social Media Marketing Tips For Holiday Rentals

Social Media Marketing Tips For Holiday Rentals

Reading Time: 10 minutes Even though a traveller may find your property on Homeaway or Airbnb, they are likely to carry out further research on you, your property and what to do in the area before they decide to book. Your social media accounts are the perfect platform to both establish your credibility and produce the right type of content that will convince them that …

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The anatomy of a perfect holiday rental website

The anatomy of a perfect holiday rental website

Reading Time: 7 minutes Any holiday home owner who wants to earn a good rental income from their property needs to get into the mind-set of running a business – and what comes top of the to-do list? Building a website! Of course it is perfectly possible to get a few weeks booked just from listing your property on a couple of holiday letting …

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10 easy ways to create a family friendly holiday rental

10 easy ways to create a family friendly holiday rental

Reading Time: 5 minutes Families make up one of the biggest holiday let markets so it’s well worth catering specifically for this niche. This means taking parents’, grandparents’ and children’s needs into account at every step of your rental process. Family groups also provide year-round rental potential for those harder to fill off-peak weeks. Outside school holidays you can attract parents with pre-school children, …

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Special offer ideas to increase holiday let bookings

Special offer ideas to increase holiday let bookings

Reading Time: 5 minutes Filling the booking calendar for your holiday rental property during high season and school holidays usually isn’t a problem. The challenge comes when you want to attract guests out of season and maximise the income from your holiday let business all year round. The good news is that there are plenty of ways of bringing in the bookings during the …

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How to create a website for a holiday rental

How to create a website for a holiday rental

Reading Time: 7 minutes Is a holiday rental website really necessary to deliver and convert bookings, or can owners simply rely on listing site adverts? Are they an unnecessary expense? How difficult are they to create and manage? In recent years the cost of creating a website for your holiday home has reduced, while the number of website templates and rental design agencies has …

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What to do if your holiday rental photos are copied

What to do if your holiday rental photos are copied

Reading Time: 5 minutes With the associated costs of holiday home ownership rising, there are an increasing number of holiday home owners turning to holiday letting as a means to generate income. Whilst the majority of property owners will market their rentals professionally, there are some owners who will steal your photos or website copy and pass them off as their own. Although it’s …

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6 ways to convert holiday rental enquiries into bookings

6 ways to convert holiday rental enquiries into bookings

Reading Time: 7 minutes   As any holiday property owner knows, holiday letting is a very competitive business and the gap between the number of enquiries you receive and the bookings secured is getting wider each year. The race to get firm bookings starts the moment you get an enquiry and doesn’t end until you’ve received a deposit and confirmed the dates on your …

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The secret to creating the perfect holiday rental advert

The secret to creating the perfect holiday rental advert

Reading Time: 6 minutes The holiday lettings market is an extremely crowded one and competition for guests is intense. On Homeaway alone travelers have over 1 million holiday rentals to choose from. With hundreds of holiday rental portals and private holiday let websites competing for online attention, creating an effective listing ad or web page can be one of the hardest things for holiday …

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How to photograph your holiday let like a pro

How to photograph your holiday let like a pro

Reading Time: 6 minutes They say a picture is worth a thousand words, and nowhere is this truer than when selling travel. When your ideal guest is searching for their next dream holiday, it will be your pictures, not the words on the screen that will draw them in. This image from an interesting heat map study of Google results shows how users’ eyes …

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12 BIG mistakes holiday let landlords make

12 BIG mistakes holiday let landlords make

Reading Time: 9 minutes   – And How to Avoid Them   Many holiday let landlords fall into the trap of thinking it’s easy to set up a rental business, secure bookings and make a good income, but the reality is not quite so rosy. While the barrier to entry might seem lower than other types of businesses, the world of holiday lets is …

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