Seo & PPC advice for holiday rental websites
When renting your holiday home, using a mixture of paid holiday rental portals such as holidayrentals, ownersdirect and holidaylettings can help you get bookings and exposure.
However, as sites become saturated as more holiday home owners take advantage of the self catering holiday trend, to earn rental income – your advert could become lost in the crowd.
Having your own holiday rental website can help to reduce your reliance on listing sites (and costs) they are also a great medium to provide potential guests with further information on your holiday home and area.
Once you have invested in a website, now comes the hard bit, improving its performance on Google to get targeted traffic that converts into bookings. Outsourcing to search agencies is usually a non-starter for holiday home owners due to expensive monthly costs involved.
There is also a lot of advice out there from so called ‘experts’. Although some is correct, some can be misleading. It’s better to get the advice from Google itself.
The good news is that Google provides resources where owners can learn seo (search engine optimisation) and Adwords ppc (pay per click).
Google SEO starter guide
Google has released its new version of the SEO starter guide. It’s full of tips for anybody new to the subject or who is building a website. Download the new 32-page PDF guide.
AdWords small business centre
Adwords can be a great way to send traffic to your website, but be warned, you can burn through your budget very quickly if you don’t set campaigns up properly or monitor clicks. Google has launched a new resource which offers tips and advice for small business owners that use AdWords. It offers tips on ‘writing great ads’ and ‘adjusting bids’ for both beginner and advanced users.
Having a website is just the start. Improving its seo and driving targeted traffic with ppc can help get those bookings and reduce owners reliance to buy advertisements on rental portals or use agencies.