Reading Time: 5 minutes It’s safe to say that, in this day and age, it would be a little short-sighted of any holiday cottage owner to not consider social media seriously as part of their marketing mix. For the holiday rental industry in the UK, the adoption of social media by some hosts has proved to be a very useful marketing tool. We spoke …
Reading Time: 7 minutes Marketing your holiday let to potential and existing guests doesn’t necessarily need to be a seasonal exercise. There are plenty of recurring annual events you could potentially weave into your marketing strategy to encourage guests to book your rental throughout the year. It’s all in the timing, and to help get you started, we’ve put together some great ideas which …
Reading Time: 6 minutes Did you know that it costs holiday rental owners five to eight times more to gain a new customer– compared to the cost of retaining an existing one? Repeat bookings can be seriously valuable, and, considering most guests will not return if they feel unappreciated, it can really pay to stay in touch with them; both before and after their …
Reading Time: 6 minutes The holiday rental market is becoming more competitive each day, which means it’s harder to convince guests to book with you. However, making your rental stand out from the competition isn’t impossible. There are certain things you can offer to set your holiday rental apart from the competition and entice guests to choose your property over others. The key is …
Reading Time: 4 minutes Choosing a domain name for your holiday rental website is one of the most important and undervalued aspects of your rental business. With millions of websites competing for bookings, you need every advantage you can get to market your business. Here are a few tips to keep in mind when you’re choosing a domain name. Make it memorable Having a …
Reading Time: 7 minutes According to Phocuswright, 70% of people that stay in holiday homes can’t remember who they stayed with. That’s a huge amount of people who are unlikely to be a repeat guest. Of course, your new bookings might still thrive, but at a cost. Businesses spend a small fortune to attract new customers, whilst neglecting their past customers. On average it …
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Reading Time: 8 minutes Why Every Holiday Rental Owner Needs to Blog A blog is an essential marketing tool for your holiday home business. It gives you the opportunity to show the “human” side of your business, connect with readers on a personal level and prove that you’re not just another rental owner. Most people will research a destination before choosing their accommodation. According …
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