Reading Time: 8 minutes During the last few years, current and would-be holiday rental owners have really grasped the big opportunity to capitalise on the demand to stay in a holiday rental or Airbnb. Bringing an increased variety of rentals, higher standards and new niches into the marketplace. With the sheer amount of holiday lets in existence now, the pressure to market yourself well …
Reading Time: 7 minutes Whether it’s the current global plastic pollution problem or the melting ice caps in the Arctic, the state of the planet has never been such an enduring hot topic of conversation and debate as it is now. According to the BBC, of the estimated 6.3 billion tonnes of plastic that has been produced to date, only 9% has been recycled. …
Reading Time: 2 minutes Little known legislation is coming into force in England and Wales which could affect more than half a million homes with a septic tank, many of which are rural holiday cottages. What’s changing If your holiday cottage septic tank drains directly into a watercourse, such as a ditch, stream or river, you will no longer be able to after 1st …
Reading Time: 5 minutes It’s safe to say that, in this day and age, it would be a little short-sighted of any holiday cottage owner to not consider social media seriously as part of their marketing mix. For the holiday rental industry in the UK, the adoption of social media by some hosts has proved to be a very useful marketing tool. We spoke …
Reading Time: 7 minutes Marketing your holiday let to potential and existing guests doesn’t necessarily need to be a seasonal exercise. There are plenty of recurring annual events you could potentially weave into your marketing strategy to encourage guests to book your rental throughout the year. It’s all in the timing, and to help get you started, we’ve put together some great ideas which …
Reading Time: 6 minutes Did you know that it costs holiday rental owners five to eight times more to gain a new customer– compared to the cost of retaining an existing one? Repeat bookings can be seriously valuable, and, considering most guests will not return if they feel unappreciated, it can really pay to stay in touch with them; both before and after their …
Reading Time: 5 minutes For smaller holiday property businesses, keeping the booking calendar full whilst giving guests a great experience can be a challenge. Consistently convincing customers to choose your property is tough in a crowded market, where increased competition means holiday rentals need to minimise costs and maximise customer satisfaction to succeed. As well as enticing guests to stay with you through compelling …
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