Founded in 1984, Schofields is a family run company specialising in holiday home insurance for properties in the UK, France, Spain, Portugal and Italy. Phil Schofield leads the marketing team and offers a wealth of industry knowledge to the Schofields blog and various online publications.
With over 10 experience managing holiday lets, Phil is an active member of the holiday letting and self-catering community, providing expert holiday letting advice, as well as essential holiday home marketing tips. His combination of insurance and marketing knowledge make him a key asset to the holiday rental industry.
Reading Time: 6minutes To ensure your holiday property looks sparkling and spotless, here’s everything you need to know about sourcing, vetting, and working with cleaners. Why investing in cleaning is so important We don’t think it’ll shock you to read that the cleanliness and tidiness of your holiday rental can be the difference between a great review and a complaint. Some of the …
Reading Time: 3minutes Recognising where credit is due, here at Schofields, we’re celebrating the achievements of the very best holiday home websites for 2019. Thanks to everyone who voted and got involved to make the awards a huge success. Congratulations to all the winners on their achievements (and those who were shortlisted) – you all go above and beyond for the holiday home …
Reading Time: 8minutes During the last few years, current and would-be holiday rental owners have really grasped the big opportunity to capitalise on the demand to stay in a holiday rental or Airbnb. Bringing an increased variety of rentals, higher standards and new niches into the marketplace. With the sheer amount of holiday lets in existence now, the pressure to market yourself well …
Reading Time: 2minutes Little known legislation is coming into force in England and Wales which could affect more than half a million homes with a septic tank, many of which are rural holiday cottages. What’s changing If your holiday cottage septic tank drains directly into a watercourse, such as a ditch, stream or river, you will no longer be able to after 1st …
Reading Time: 5minutes It’s safe to say that, in this day and age, it would be a little short-sighted of any holiday cottage owner to not consider social media seriously as part of their marketing mix. For the holiday rental industry in the UK, the adoption of social media by some hosts has proved to be a very useful marketing tool. We spoke …
Reading Time: 7minutes Marketing your holiday let to potential and existing guests doesn’t necessarily need to be a seasonal exercise. There are plenty of recurring annual events you could potentially weave into your marketing strategy to encourage guests to book your rental throughout the year. It’s all in the timing, and to help get you started, we’ve put together some great ideas which …
Reading Time: 6minutes Did you know that it costs holiday rental owners five to eight times more to gain a new customer– compared to the cost of retaining an existing one? Repeat bookings can be seriously valuable, and, considering most guests will not return if they feel unappreciated, it can really pay to stay in touch with them; both before and after their …