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Where to Invest? Holiday Let or Buy to Let

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If you happen to be in the fortunate position of being able to invest in a second home, you will probably be faced with an interesting dilemma – should you buy a holiday home that you can let out short term during the weeks or months you’re not enjoying it yourself – or a buy-to-let property that you can rent out on a long-term basis?

Over the last few years, things have changed quite a bit. Increasing numbers of landlords are fleeing the buy-to-let market after their profits were hit by stringent new tax rules.

That said, both avenues can prove to be worthwhile investments, but there is lots to consider. From potential rental yields to tax benefits, potential hassle and what you want to achieve.

Below we look at the factors you should be thinking about before you make that final decision – because each rental strategy presents their own unique challenges and rewards.

Return on investment (ROI)


The level of financial return on any property will depend on a few things, such as the initial amount invested in the property and the location. We would recommend you conduct a great deal of research into the realistic numbers that you can expect. It’s a good idea to speak with a holiday letting agent familiar with the local area, to get more of an idea of the expected rental income.

Below, we look at a few pros and cons relating to the potential yield:

Holiday let ROI

Pro: In the current climate, a holiday let is seen as a wise investment – especially with the surge in UK ‘staycations’ in recent years. The number of people booking self-catering holidays in England jumped from 6.22 million to 7.23 million between 2015 and 2017, according to Visit England. Sykes Cottages also reported that bookings increased by 36%, year over year in 2018.

The average occupancy level for holiday lets is between 20 and 24 weeks per year. However, high performing properties in popular locations can achieve over 40 weeks booked.

Pro: Holiday lets located in beautiful, rural areas or near popular tourist destinations in the UK tend to deliver high rental yields over the course of a year.

At peak season, a holiday let can earn you as much in a week as you would in a month through buy-to-let. Holiday let landlords can earn up to 30% more yield than their buy-to-let counterparts. Delivering an 8% return annually (approximately £13000) while, buy-to-let investors aim for a yield of around 6%.

Con: Holiday lets in popular tourist destinations are typically more expensive to buy than properties in urban towns and cities.

Con: Something which can affect a great many self-catering businesses is the ‘seasonality’ factor, where there’s a drop-off in occupancy during certain times of the year. It’s during these periods that little to no income is received week-to-week or low rental rates just about cover the cost of running the cottage.

Con: Depending on how you’re pitching your holiday home rental in the market, you might have to spend money from time-to-time on new products and technological innovations to help your property remain attractive against competitors, and enjoyable for paying guests.

This could be anything from upgrading kitchen appliances or the hot tub to more technologically advanced features such as mood lighting, a cinema room or digital concierge. Upgrades like this can cost a pretty penny.

Con: Holiday let landlords will also need to cover costs that would otherwise be paid by a long-term tenant. Such as utility bills, internet and a digital TV package.

Con: You may need to pay more for a property manager compared to if you were paying for the management of a buy-to-let property. Letting agents will typically charge 20-30% to manage holiday rentals, compared to 12.5% for buy-to-lets.

Con: Potential returns could be limited by the councils’ occupancy rules. Some insist on a three-month minimum rental term, while some properties may have a 90-day letting limit per year. The building’s freeholder may also restrict short term lets. Something to check!

Buy-to-let property ROI

Pro: Properties in major cities tend to have the potential to produce consistent, high returns all year round; perhaps with only one or two tenants over the course of 12-months. Or if you are lucky, several years.

Pro: This type of property investment is considered to be quite stable and predictable when it comes to making a return, due to the fact that a place is rented for several months for a determined period with predictable expenses.

Pro: Long-term renters are generally responsible for paying utility bills for electricity, gas and water.

Con: Buy-to-lets rely on single tenancy contracts. These agreements are not ‘forever’ and tenants can give notice to leave, fail to pay rent, or worse still, cause a lot of damage and trouble for the landlord whilst they’re living there; incurring large costs when they do eventually vacate the property.

Con: Whilst a new tenant is being found to occupy your property, there may be a gap in income, and you’ll likely need to spend additional money on paying your agent to sort out a new tenant too. In some cases, several months void can wipe out the profit for the year.


Using a calculator

Holiday lets and tax

One of the major advantages of furnished holiday lets (FHLs) compared to a standard buy-to-let property is that they have managed to escape many of the punitive measures imposed by the government. Because they are classed as a business rather than investment, owners are still entitled to many of the tax advantages buy-to-let landlords no longer get.

Pro: You’ll be eligible for full mortgage interest tax relief. HMRC classes holiday lets as businesses, and currently, there’s no limit on the mortgage interest amount incurred that you’re able to offset against your profits. For taxpayers on a higher rate, you might find that your income tax bill is reduced by a notable amount.

Pro: You’ll be able to offset some of the equipment and furnishing costs against rental income. You can also deduct expenses such as council tax, utilities, maintenance, cleaning, property management costs and advertising.

Pro: Holiday lets are subject to business rates rather than council tax. There’s also the possibility that you’ll be able to claim 100% relief on business rates if your property has a rateable value of less than £12,000.

Pro: If you ever sell your holiday let property, you may be able to benefit from Capital Gains Tax reliefs. There’s also the opportunity to roll over capital gains if you buy another holiday let, any gain from the first can be deferred until you sell the second.

Pro: At present, holiday lets are considered to be ‘business properties’, and therefore, for the purpose of Inheritance Tax, they are exempt. It should be noted however that HMRC are currently challenging this point, so there may be an alteration to this in future.

Con: Your property will only be eligible for the tax benefits mentioned above if it is classified by HM Revenue & Customs as a Furnished Holiday Let. To qualify for the tax relief, your property must be available to let by paying holiday-makers for at least 210 days a year and you have to actually let it out for a minimum of 105 days each year. Also, you can’t include any lets over 31 days.

Con: If you already own another property, any second home purchase (whether a holiday let or buy to let) will be subject to an additional 3% stamp duty charge

Buy-to-let property and taxes

Increasing numbers of landlords are fleeing the buy-to-let market after their profits were hit by stringent new tax rules phased in from 2017.

Con: Would-be landlords wanting to borrow money for a buy-to-let mortgage once brought major tax advantages along with it, but over the last few years, this has been changing. Punitive tax changes have ultimately meant that most buy-to-let landlords will be seeing their tax bills go up considerably.

Landlords will no longer be able to deduct all the interest they pay on their mortgage from the rental income they declare to the taxman. This is being scaled back to a maximum of 20% tax credit against mortgage interest. For those with bigger mortgages, this can result in large changes in their net profits; and often, not for the better.

Con: Capital gains tax relief is due to be scaled back further, potentially costing landlords thousands when they sell up. If you want to sell your buy-to-let property, you’ll find that capital gains currently stands at 28% for higher rate taxpayers; a far higher rate than if you were selling a holiday let.

Con: Landlords can also no longer automatically write off 10% of rental income bill for ‘wear and tear’ to their property.

Con: In the case of inheritance tax, this would be payable on a buy-to-let property (but the amount depends on your circumstances).

The overall ‘hassle level’

woman with curly hair screaming

Holiday lets

Pro: While guests may be more hassle than they are worth, short-term rental owners can breathe easy knowing their stay will be brief.

Con: Due to the continuous footfall of different guests, holiday lets cost more in upkeep and maintenance than buy-to-let properties. This includes everything from frequent housekeeping, handling guest issues e.g. fixing broken appliances, replacing inventory and generally keeping things clean and tidy.

Con: You may find the management of your holiday letting business soon turning from what was imagined to be an enjoyable part-time vocation to an intense full-time job if you’re operating without any help from others (or an agent).

There are plenty of tasks to keep you occupied between guest stays. Such as changeovers, responding to enquiries, strategic marketing, adjusting prices, arranging check-in and check-out. You’ll also have possible cancellation requests, complaints and replying to negative guest feedback – meaning there may be more of your time spent liaising with your management agent and/or your guests compared to if you were a buy-to-let landlord.

Holiday lets are more time-consuming than being a landlord, which prompts many investors to wait until retirement before setting up a holiday let choose the much more hands-off option of long-term renting.

Buy-to-let property

Pro: With buy-to-let properties, there is generally a lower level of upkeep from week to week. A live-in tenant will usually not bother a landlord or letting agent to change a lightbulb or battery, for example! The hassles of communicating with new guests regularly disappears when you rent long-term.

Pro: You’ll find you’ll have less to worry about when it comes to administrative tasks such as accounting and marketing.

Pro: Once your tenant signs the lease, you know how long (to a certain extent) you can expect them to stay. You only need to worry about filling the house again once they vacate.

Pro: Your initial outlay to bring the property to a rentable condition may be far less, as you could advertise it as unfurnished, therefore saving a considerable amount of money on furniture (e.g. beds, sofas) and appliances.

Pro: You can charge a high-security deposit which can give owners a lot of peace of mind when it comes to renting out their properties. You will know exactly who is responsible and deduct accordingly – which is often difficult to do with short term lets.

Con: Tenants will likely have higher expectations and needs that you will need to fulfil through your duty as a landlord; whether you are using a letting agent or not. They are less likely to overlook long term issues that a holidaymaker might. A dripping tap for example.

Con: It is also important to note that it can be riskier taking on tenants and relinquishing control. You may find yourself stuck in a binding contract when things aren’t ideal. There is the potential for greater hassle, especially if you find out at the end of the tenancy that damage has been done to the property. For this reason, the process of finding the right tenants for your home is often long and draining.

Con: A ‘tenant’ is a legally recognised status, and this means that, as a landlord, you’ll have a responsibility to them, and they will have certain legal rights.  For example, they’ll have the right not to be disturbed and live in the property in relative peace and quiet. They also can’t be unfairly evicted.

Enjoying the property yourself

Family on vacation eating outdoors

Holiday lets

Pro: Typically, holiday lets are in picturesque tourist locations such as the Lake District or Cornwall. If you own a holiday let you have the benefit a lovely ‘home from home’ that you can stay in throughout the year – without having to pay for holiday accommodation somewhere else.


Con: Although buy-to-let properties can, in theory, exist anywhere, it’s the properties close to town centers and generally peoples’ places of work which tend to do best. As such, you might find that there’s little to no opportunity for you to stay in your buy-to-let property as it will likely be let for long periods. Many homes of this kind also come unfurnished, so even if you did want to stay there, it probably won’t have very much in to enjoy (unlike a holiday home, which is fully furnished, and always ready to be inhabited!).

To summarise

As you can see, there are pros and cons to both holiday let and buy to let investments. It all depends on what you want to get out of your investment.

Holiday lets inherently require more involvement. However, if you’re looking for a more fulfilling investment where you can stay or eventually retire to, you may be swaying more towards the holiday let option.

Run and managed well, a holiday let could well provide you with a great deal of pleasure, financial gains and tax advantages compared to taking the buy-to-let route. But keep in mind that the holiday let tax breaks might not be in place forever.

Don’t forget that you don’t have to do it all alone if you find the prospect of running this kind of business a bit daunting! You can outsource some of the tasks to a property manager or a few different kinds of professional service companies (cleaner/housekeeping etc.), and there are some excellent companies out there to choose from.

Which is the best option for you?

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