{"id":4926,"date":"2018-04-06T09:51:23","date_gmt":"2018-04-06T09:51:23","guid":{"rendered":"https:\/\/www.schofields.ltd.uk\/blog\/?p=4926"},"modified":"2025-08-21T15:17:38","modified_gmt":"2025-08-21T15:17:38","slug":"create-blog","status":"publish","type":"post","link":"https:\/\/www.schofields.ltd.uk\/blog\/4926\/create-blog\/","title":{"rendered":"How to Start a Holiday Cottage Blog [+ Free Blog Post Ideas]"},"content":{"rendered":"Reading Time: <\/span> 8<\/span> minutes<\/span><\/span>

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Why Every Holiday Rental Owner Needs to Blog<\/strong><\/span><\/h2>\n

A blog is an essential marketing tool for your holiday home business. It gives you the opportunity to show the \u201chuman\u201d side of your business, connect with readers on a personal level and prove that you\u2019re not just another rental owner.<\/p>\n

Most people will research a destination before choosing their accommodation. According to Expedia, consumers visit on average 38 websites to plan their holiday before booking. Which is why blogging is important. It\u2019s your chance to help the traveller during their research phase and write about topics that you know they will be searching for online.<\/p>\n

A good blog can easily become a top travel resource for your area. A go-to guide that provides unique information that can\u2019t be sourced from off the shelf travel guides.<\/p>\n

If you regularly produce entertaining and helpful articles that people want to read and share, your site gets more exposure – which can ultimately lead to bookings. Plus, Google loves fresh, relevant content, so regular blogging is an excellent way to boost visitors to your website.<\/p>\n

How Do You Create a Blog?<\/strong><\/span><\/h2>\n

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Setting up a blog is simple. You can either add one to your current website or launch one on an independent platform.<\/p>\n

If you don\u2019t have a holiday home website where you can blog (and you should!) then read our guide; everything you need to know about creating a holiday rental website<\/a>. A personal website sets you apart from the listing sites and your competitors.<\/p>\n

Alternatively, you could create a blog on a specific platform such as WordPress. There are lots of excellent WordPress resources such as WPBeginner<\/a>, WPExplorer<\/a> and StudioPress<\/a> that provide tutorials on design, how to install plugins, security updates and advice on SEO etc. Or you could hire a designer to create a blog for you.<\/p>\n

Medium<\/a> is also a free platform that you can use to share your articles and become part of the network. You start by selecting your interests which will filter your articles to a specific audience. In doing this you\u2019ll be able to build a community of people who are interested in the area and will engage with your posts.<\/p>\n

Personally, I would post your best content on a website\/blog you own and control. You never know if the free platform you use will disappear one day, along with all your articles!<\/p>\n

Now all you need is to brainstorm ideas for blog posts that will entice holidaymakers.<\/p>\n

How to Come up with Blog Post Ideas<\/strong><\/span><\/h2>\n

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After creating a blog, the next step is producing posts that are intriguing and of interest to holidaymakers who are researching your area. Try to curate unique content that is not typically written about in travel guides. As a destination expert, share your insider knowledge on the exclusive places to visit and the hidden gems.<\/p>\n

Start by putting yourself in your guests\u2019 shoes. What type of content will they be researching? Construct blogs posts that answer travellers questions and solve their problems. For ideas, check FAQs from your past enquiries and look on forums that focus on your area, such as TripAdvisor. You\u2019ll notice a common trend, \u201chow do I\u201c and \u201cwhat\u2019s the best\u201d types of questions (what\u2019s the best restaurant, beach, transfer, supermarket etc.) are popular.<\/p>\n

Although your blog content may be useful, unless you create a title that stands out from the crowd and solves the readers\u2019 problem, your post is unlikely to get clicked.<\/p>\n

Below is a list of blog ideas and examples of creative titles to get you started. <\/strong><\/span><\/h3>\n