{"id":4071,"date":"2016-03-22T14:43:36","date_gmt":"2016-03-22T14:43:36","guid":{"rendered":"http:\/\/www.schofields.ltd.uk\/blog\/?p=4071"},"modified":"2019-09-11T11:45:48","modified_gmt":"2019-09-11T11:45:48","slug":"holiday-home-website-mistakes","status":"publish","type":"post","link":"https:\/\/www.schofields.ltd.uk\/blog\/4071\/holiday-home-website-mistakes\/","title":{"rendered":"The anatomy of a perfect holiday rental website"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">7<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3882\" src=\"\/blog\/wp-content\/uploads\/2015\/04\/website3.jpg\" alt=\"\" width=\"442\" height=\"399\" srcset=\"https:\/\/www.schofields.ltd.uk\/blog\/wp-content\/uploads\/2015\/04\/website3.jpg 560w, https:\/\/www.schofields.ltd.uk\/blog\/wp-content\/uploads\/2015\/04\/website3-300x271.jpg 300w\" sizes=\"(max-width: 442px) 100vw, 442px\" \/><\/p>\n<p>Any holiday home owner who wants to earn a good rental income from their property needs to get into the mind-set of running a business &#8211; and what comes top of the to-do list? Building a website!<\/p>\n<p>Of course it is perfectly possible to get a few weeks booked just from listing your property on a couple of holiday letting portals or with the local agent. But, a well-constructed and professional looking website can give you an edge over the competition, bring you more bookings, and even allow you to increase your prices as you portray a higher level of quality.<\/p>\n<p>Plus, you don\u2019t want to put all your eggs in one basket. The holiday rental portal that has consistently provided the majority of your bookings can change the rules overnight, resulting in a drop off in bookings.<\/p>\n<p>Before you go diving into getting a website built, or <a href=\"\/blog\/3839\/create-a-holiday-rental-website\/\">creating your own holiday rental website<\/a>, here are our top tips for creating the perfect website and the mistakes to avoid.<\/p>\n<h3><span style=\"color: #000080;\"><strong>1, You have 20 seconds to convince visitors not to leave your website<\/strong><\/span><\/h3>\n<p>When a visitor lands on your website you have literally 20 seconds to convince them to stay. Their immediate questions are a) Where am I? b) What can I do here? and c) Why should I stay and look around?\u00a0 Your homepage must immediately convey a sense of what kind of holiday you offer and why this potential guest should book your rental.<\/p>\n<p>A clear headline and strap line can help to address the \u201cwhere am I\u201d question, the words in your navigation bar and calls to action should address the \u201cwhat can I do here?\u201d and compelling images and your usp (unique selling point) can help to instantly address the \u201cwhy should I?\u201d<\/p>\n<p>Your headlines are one of the most important elements on the page. <strong>On average, 80% of people will read a headline, but only 20% will read the description<\/strong>. The purpose of the headline is to make the user look (explain your product), then the sub-headline should make them stay (the benefits of your rental).<\/p>\n<p>Throw in a sprinkling of PR magic such as mentions of any awards and certification, star ratings, guest feedback, quotes and press mentions, for an immediately effective home page that makes visitors want to learn more.<\/p>\n<p>What is the objective of your home page? Do you want the user to read more about your accommodation or check availability and book? Make it easy for them to do this task without unnecessary distractions. A simple tool like <a href=\"https:\/\/www.hellobar.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.hellobar.com\/<\/a> is a great way to achieve this and tailor your message.<\/p>\n<p>Create a sense of urgency to entice guests to book. Take inspiration from booking.com&#8230;<\/p>\n<ul>\n<li>Only two weeks left at this price!<\/li>\n<li>July is likely to sell out soon<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3778 \" src=\"\/blog\/wp-content\/uploads\/2015\/01\/Urgency.png\" alt=\"\" width=\"689\" height=\"331\" srcset=\"https:\/\/www.schofields.ltd.uk\/blog\/wp-content\/uploads\/2015\/01\/Urgency.png 935w, https:\/\/www.schofields.ltd.uk\/blog\/wp-content\/uploads\/2015\/01\/Urgency-300x144.png 300w\" sizes=\"(max-width: 689px) 100vw, 689px\" \/><\/p>\n<p>Not forgetting your website should be mobile-compatible and fast.<\/p>\n<h3><strong><span style=\"color: #000080;\">2, Clear navigation<\/span><\/strong><\/h3>\n<p>Holidaymakers browse over 30 different websites before booking their holiday. They don\u2019t have time to mess about and want their online research to be made as easy as possible.\u00a0 Help them by showing your most important pages on the navigation bar of each page, followed by a logical path to additional relevant content within the site, e.g.<strong><br \/>\n<\/strong><\/p>\n<p>-View accommodation<br \/>\n-Gallery<br \/>\n-Check availability &amp; book<br \/>\n-The location<\/p>\n<p>Make their life easier too, by showing your phone number in the header and contact details on every page alongside a clear link to make a booking in as few steps as possible.<\/p>\n<h3><strong><span style=\"color: #000080;\">3, Compelling and useful content<\/span><\/strong><\/h3>\n<p>Since your website may be one of many that your guests visit before booking, it needs to present the most compelling and useful content as quickly and effectively as possible.<\/p>\n<p><strong>Websites are skimmed, not read in detail.<\/strong><\/p>\n<p>The core benefits (not features) of your property should feature in the first paragraph or two on the page to capture their attention, but you also need to offer more in-depth content to show you mean business, and give them the confidence to book.<\/p>\n<p>Don\u2019t over focus on the location as it\u2019s likely that the traveller has already decided on the location. It\u2019s your job to tell them why your rental is the best one for them.<\/p>\n<p>When writing content for your website do try and write specifically for your \u201cideal guest\u201d \u2013 in words and images that they can relate to and evoke the emotions of what a good holiday is all about.<\/p>\n<p>Which reads better?<br \/>\n\u201ca large balcony that seats 4 loungers\u201c<br \/>\nor \u201cwatch unforgettable sunsets from the comfort of your private balcony with your favourite drink\u201d<\/p>\n<p>Don\u2019t underestimate the impact your content and headlines can have in persuading guests to book. For copywriting inspiration check out <a href=\"https:\/\/guesthook.com\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/guesthook.com\/blog\/<\/a><\/p>\n<h3><strong><span style=\"color: #000080;\">4,\u00a0Clear and concise language<img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-3737\" src=\"\/blog\/wp-content\/uploads\/2014\/12\/iStock_000015719252Medium-230x300.jpg\" alt=\"\" width=\"230\" height=\"300\" srcset=\"https:\/\/www.schofields.ltd.uk\/blog\/wp-content\/uploads\/2014\/12\/iStock_000015719252Medium-230x300.jpg 230w, https:\/\/www.schofields.ltd.uk\/blog\/wp-content\/uploads\/2014\/12\/iStock_000015719252Medium-784x1024.jpg 784w, https:\/\/www.schofields.ltd.uk\/blog\/wp-content\/uploads\/2014\/12\/iStock_000015719252Medium.jpg 1212w\" sizes=\"(max-width: 230px) 100vw, 230px\" \/><\/span><\/strong><\/h3>\n<p>Read your copy out loud, check it, then leave it for a day and check it again. Spelling and grammatical errors may seem insignificant but they can be a real turn off for potential guests. The same is true of the tone and style of language you use.<\/p>\n<p>Writing for the web is quite different to writing a piece of literature; sentences need to be shorter and more concise, language needs to be non-flowery, and you need to make your point much quicker.\u00a0 Bullet points, italics and info boxes are a great way to highlight certain features. As can putting additional property information (such as a floor plan) behind \u201caccordion\u201d style tabs for the user to expand and read the bits they are interested in.<\/p>\n<h3><span style=\"color: #000080;\"><strong>5,\u00a0Strong imagery<\/strong><\/span><\/h3>\n<p>Online, a photograph definitely speaks a thousand words, and that is why professional staging and <a href=\"\/blog\/3610\/photographing-a-holiday-let\/\">photography<\/a> is one of the best investments you can make in your rental business.<\/p>\n<p>Take a look at the <a href=\"https:\/\/www.centerparcs.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.centerparcs.co.uk\/<\/a> website and see how the images and headlines sell the holidays almost without you even having to read any text. Research hotel, holiday cottage and vacation rental websites for inspiration.<\/p>\n<h3><strong><span style=\"color: #000080;\">6,\u00a0Share your expertise on the area<\/span><\/strong><\/h3>\n<p>One of the reasons guests stay in holiday rentals is to \u201cexperience life like a local.\u201d As the owner you are a destination expert with a knowledge bank of insider recommendations.<\/p>\n<p>A blog is the perfect way to share your regional expertise with travellers.<\/p>\n<ul>\n<li>where are the best places to eat like a local<\/li>\n<li>what must everyone do when they visit your location<\/li>\n<li>where are the best hidden beaches to avoid the crowds<\/li>\n<li>what fun things can families do for less than \u00a310<\/li>\n<\/ul>\n<p>If you are stuck for ideas then the TripAdvisor forum for your area has a wealth of questions that travellers ask about your destination. Answer these in useful blog posts.<\/p>\n<p>Not only will your information provide lots of fresh content for visitors, and Google, it builds credibility and fosters traveller confidence in you.<\/p>\n<p>You can also share this information on social media depending on whether it\u2019s deemed efficient use of your time.<\/p>\n<h3><span style=\"color: #000080;\"><strong>7,\u00a0Frequently asked questions<\/strong><\/span><\/h3>\n<p>What do people need to know when they visit your rental? Where is it located? (embed a Google map) What are the check-in\/out times? Is it dog friendly? What\u2019s the weather like in April? Make sure you identify and answer all of the key questions and make it easy for guests to ask direct questions (via a contact form, email, or telephone). Your FAQ list should always evolve.<\/p>\n<h3><strong><span style=\"color: #000080;\">8, Embrace social proof<\/span><\/strong><\/h3>\n<h3><span style=\"color: #000080;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-3823\" src=\"\/blog\/wp-content\/uploads\/2015\/03\/4star-212x300.jpg\" alt=\"\" width=\"212\" height=\"300\" srcset=\"https:\/\/www.schofields.ltd.uk\/blog\/wp-content\/uploads\/2015\/03\/4star-212x300.jpg 212w, https:\/\/www.schofields.ltd.uk\/blog\/wp-content\/uploads\/2015\/03\/4star.jpg 340w\" sizes=\"(max-width: 212px) 100vw, 212px\" \/><\/strong><\/span><\/h3>\n<p>Today we are used to having media content on-demand, on our terms, wherever and whenever we want it. We have become experts at filtering out traditional advertising, banners, TV commercials and so on. Instead we hone in on the messages that matter most.<\/p>\n<p>In practical terms this means that we have far more confidence in what a trusted friend said about something than what an advertising agency wants us to hear \u2013 enter the new era of \u201cSocial Proof\u201d.<\/p>\n<p>In travel more than anything we want real life verified testimonials and evidence of the quality of the holiday we are about to book. Make sure your website includes testimonials or even a integrate reviews (with owner response) from a listing site to give travellers confidence to book.<\/p>\n<p>Feature any awards on the home page such as the Trip Advisor Certificate of Excellence or VisitEngland Star Ratings.<\/p>\n<h3><strong><span style=\"color: #000080;\">9,\u00a0Meet the owner page<\/span><\/strong><\/h3>\n<p>Giving guests some insight about you, why you chose your dream holiday home, why you love the area and how you make your guests stay memorable adds a personal touch.\u00a0Personalise with a photo. It doesn\u2019t have to show your face. Maybe taken from behind with you enjoying a drink with the sunset in the backdrop.<\/p>\n<h3><strong><span style=\"color: #000080;\">10,\u00a0Up to date information<\/span><\/strong><\/h3>\n<p>There is nothing worse than seeing last year\u2019s rates, a calendar that was \u201clast updated\u201d three months ago or finding a useful guide to the local festival with last season\u2019s programme and timings.\u00a0 Take care to update your website regularly so that not only are you providing regular fresh content to please both travellers and Google, but you are also giving added confidence to your potential guests.<\/p>\n<h3><strong><span style=\"color: #000080;\">11,\u00a0Make it easy to book<\/span><\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4072\" src=\"\/blog\/wp-content\/uploads\/2016\/03\/book-now.jpg\" alt=\"book-now\" width=\"722\" height=\"43\" srcset=\"https:\/\/www.schofields.ltd.uk\/blog\/wp-content\/uploads\/2016\/03\/book-now.jpg 848w, https:\/\/www.schofields.ltd.uk\/blog\/wp-content\/uploads\/2016\/03\/book-now-300x18.jpg 300w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/p>\n<p>So once you have convinced them to make a booking, the last thing you want to do is put barriers in their way such as \u201cclick here to download this PDF booking form, print it off, complete your details then scan it and email it, or fax it to\u2026.\u201d Well you get the idea!<\/p>\n<p>People are used to ordering things online, from plane tickets, to hotels, to travel guides on Amazon \u2013 so why not their holiday villa?\u00a0 The simple answer to this is the owner\u2019s fear &#8211; of not being able to \u201cvet\u201d potential guests first, and of potentially having an overbooking situation to deal with.<\/p>\n<p>There are ways to overcome both issues by correctly setting up your marketing and booking systems, and the benefits in offering an online booking system that you are fully in control of may far outweigh any negatives, not to mention give you a serious edge over the competition who don\u2019t adapt to traveller demands.<\/p>\n<p>A real time payment method is becoming more important and it gives credibility.<\/p>\n<p><span style=\"color: #000080;\"><strong>To summarise<\/strong><\/span><\/p>\n<p>Your own personal website allows you to provide engaging content and visuals that converts lookers into bookers and maybe reduce your dependence on listing sites.<\/p>\n<p>So what do you think makes the perfect holiday rental website, and what would you add to this list?\u00a0 We would love to hear your feedback so please do leave a comment below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">7<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Any holiday home owner who wants to earn a good rental income from their property needs to get into the mind-set of running a business &#8211; and what comes top of the to-do list? Building a website! Of course it is perfectly possible to get a few weeks booked just from listing your property on a couple of holiday letting &hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-4071","post","type-post","status-publish","format-standard","hentry","category-holiday-home-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>The biggest holiday home website design mistakes<\/title>\r\n<meta name=\"description\" content=\"Your own holiday home website allows you to convert lookers into bookers and reduce your dependence on listing sites. Here are our top tips to create one.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.schofields.ltd.uk\/blog\/4071\/holiday-home-website-mistakes\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"The biggest holiday home website design mistakes\" \/>\r\n<meta property=\"og:description\" content=\"Your own holiday home website allows you to convert lookers into bookers and reduce your dependence on listing sites. Here are our top tips to create one.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.schofields.ltd.uk\/blog\/4071\/holiday-home-website-mistakes\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Tips for Marketing &amp; Running a Successful Holiday Let\" \/>\r\n<meta property=\"article:published_time\" content=\"2016-03-22T14:43:36+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2019-09-11T11:45:48+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.schofields.ltd.uk\/blog\/wp-content\/uploads\/2015\/04\/website3.jpg\" \/>\r\n<meta name=\"author\" content=\"Philip\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Philip\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.schofields.ltd.uk\/blog\/4071\/holiday-home-website-mistakes\/\",\"url\":\"https:\/\/www.schofields.ltd.uk\/blog\/4071\/holiday-home-website-mistakes\/\",\"name\":\"The biggest holiday home website design mistakes\",\"isPartOf\":{\"@id\":\"https:\/\/www.schofields.ltd.uk\/blog\/#website\"},\"datePublished\":\"2016-03-22T14:43:36+00:00\",\"dateModified\":\"2019-09-11T11:45:48+00:00\",\"author\":{\"@id\":\"https:\/\/www.schofields.ltd.uk\/blog\/#\/schema\/person\/9155ce047da1ffc98839b2464a5d494a\"},\"description\":\"Your own holiday home website allows you to convert lookers into bookers and reduce your dependence on listing sites. 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Phil Schofield leads the marketing team and offers a wealth of industry knowledge to the Schofields blog and various online publications. With over 10 experience managing holiday lets, Phil is an active member of the holiday letting and self-catering community, providing expert holiday letting advice, as well as essential holiday home marketing tips. His combination of insurance and marketing knowledge make him a key asset to the holiday rental industry. Phil Schofield has been featured in The Telegraph, A Place In The Sun, The Daily Mail and many more! To find out more about Schofields, check out the about us page.","sameAs":["http:\/\/www.schofields.ltd.uk"],"url":"https:\/\/www.schofields.ltd.uk\/blog\/author\/phil\/"}]}},"_links":{"self":[{"href":"https:\/\/www.schofields.ltd.uk\/blog\/wp-json\/wp\/v2\/posts\/4071"}],"collection":[{"href":"https:\/\/www.schofields.ltd.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.schofields.ltd.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.schofields.ltd.uk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.schofields.ltd.uk\/blog\/wp-json\/wp\/v2\/comments?post=4071"}],"version-history":[{"count":0,"href":"https:\/\/www.schofields.ltd.uk\/blog\/wp-json\/wp\/v2\/posts\/4071\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.schofields.ltd.uk\/blog\/wp-json\/wp\/v2\/media?parent=4071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.schofields.ltd.uk\/blog\/wp-json\/wp\/v2\/categories?post=4071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.schofields.ltd.uk\/blog\/wp-json\/wp\/v2\/tags?post=4071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}