{"id":3731,"date":"2023-07-13T09:45:30","date_gmt":"2023-07-13T09:45:30","guid":{"rendered":"http:\/\/www.schofields.ltd.uk\/blog\/?p=3731"},"modified":"2023-07-13T12:59:25","modified_gmt":"2023-07-13T12:59:25","slug":"create-holiday-rental-advert","status":"publish","type":"post","link":"https:\/\/www.schofields.ltd.uk\/blog\/3731\/create-holiday-rental-advert\/","title":{"rendered":"Writing the Perfect Description to Rank Higher on Vrbo &#038; Airbnb"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-5389\" src=\"https:\/\/www.schofields.ltd.uk\/blog\/wp-content\/uploads\/2019\/05\/Depositphotos_77053383_s-2019.jpg\" alt=\"working on laptop\" width=\"603\" height=\"402\" srcset=\"https:\/\/www.schofields.ltd.uk\/blog\/wp-content\/uploads\/2019\/05\/Depositphotos_77053383_s-2019.jpg 1000w, https:\/\/www.schofields.ltd.uk\/blog\/wp-content\/uploads\/2019\/05\/Depositphotos_77053383_s-2019-300x200.jpg 300w, https:\/\/www.schofields.ltd.uk\/blog\/wp-content\/uploads\/2019\/05\/Depositphotos_77053383_s-2019-768x512.jpg 768w\" sizes=\"(max-width: 603px) 100vw, 603px\" \/><\/p>\n<p>The holiday lettings market is extremely crowded and competition for guests is intense. There are over 6 million listings on Airbnb worldwide and over 2 million holiday homes to rent around the world on Vrbo.<\/p>\n<p>To maximise your bookings, you need to make sure your listing ranks high in the Airbnb and Vrbo search results and stands out. In this post, we\u2019re going to share our top tips to optimise your listings and increase your occupancy.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #000080;\"><strong>A picture is worth a thousand words<\/strong><\/span><\/h2>\n<p>They say a picture is worth a thousand words, and it\u2019s never truer than in the travel industry.<\/p>\n<p>Photos are the first thing people gravitate towards when looking for somewhere to stay. If guests see beautiful pictures of your holiday home, they\u2019re likely to delve into your listing to read more.<\/p>\n<p>Choose your thumbnail photo wisely <strong>as<\/strong> this will be the first impression your potential guests get. It must show off the property\u2019s best features, appeal to travellers desires and make them want to stay in your property.<\/p>\n<p>Include as many photos as you\u2019re allowed on your listing as you want guests to feel inspired and visualise themselves staying at your property.<\/p>\n<p>Also:<\/p>\n<ul>\n<li>Choose a sunny day to take your photos, remove clutter, keep cars and people out of the photos.<\/li>\n<li>Take a few staged shots &#8211; set the table for a meal, add some cosy blankets and a bowl of popcorn for movie night in the lounge and put some fairy lights around the hot tub overlooking the ocean.<\/li>\n<li>Put yourself in your guests\u2019 shoes and research other holiday rentals in your area. Which images make you want to stay at the property? Show off your special features and unique selling points (USPs).<\/li>\n<li>Guests want to scope out the property before staying so show the sleeping arrangements, the layout and what kind of kitchen they can cook in.<\/li>\n<li>Update your photos regularly with seasonal photos to attract out-of-season guests.<\/li>\n<li>Add captions to rouse emotions and draw attention to details, such as \u201cRelax on the balcony as you watch the sun slip into the ocean at dusk\u201d.<\/li>\n<\/ul>\n<p>While it might seem easy to take photos on your phone, the payoff in hiring a professional photographer who has the right equipment and experience can be one of the best investments you can make to increase bookings.<\/p>\n<p>However, if you are confident in your abilities, here are some <a href=\"https:\/\/www.schofields.ltd.uk\/blog\/3610\/photographing-a-holiday-let\/\">tips on taking holiday rental photos<\/a>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #000080;\"><strong>Write with your ideal guest in mind<\/strong><\/span><\/h2>\n<p>Before you start writing, think about your ideal guest profile \u2013who typically stays in your property and why do they choose you? Then write the description with your \u2018ideal guest\u2019 in mind and imagine you are talking to just one person.<\/p>\n<p>A useful tip is to look at yours and your competitors reviews as they reveal what guests like the most. What do guests rave about in their reviews? Is it the views, proximity to the beach, the tranquillity, space etc.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #000080;\"><strong>Write an attention grabbing headline<\/strong><\/span><\/h2>\n<p>Along with your lead photo, headlines are what guests see first. Here\u2019s your chance to say something that will grab their attention and continue reading.<\/p>\n<p>What does your holiday let have that others do not? Focus on the unique features and selling points to draw them in. Maybe guests rave about the breathtaking sunset views or the property\u2019s ideal location to walk to the beach.<\/p>\n<p>Ensure that your selling points are unique. A hot tub is not so unique if 8 out of 10 holiday cottages in your area have one. Also, don\u2019t use your title to reiterate what browsers already know. They already know where your holiday cottage is and how many bedrooms because they filtered it in their search.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #000080;\"><strong>Writing the perfect description<\/strong><\/span><\/h2>\n<p>Your photos and headline are used to grab potential guests\u2019 attention, then the description reels them in to secure the booking. Identify what truly sets your holiday home apart. Is it the stunning views? The proximity to certain attractions? The cosy lounge? The outdoor space? The heated pool or family-friendly games room?<\/p>\n<p>Most people won\u2019t read lengthy descriptions, they will skim through your ad. Your job is to consolidate your most remarkable features into easy-to-read paragraphs and bullet points.<\/p>\n<p><strong>Include:<\/strong><\/p>\n<ul>\n<li>The property\u2019s standout features (USPs) to describe the experience your guests will have so they want to book your property. Use phrases like \u201cspend a romantic evening cosying up in the hot tub as you watch the spectacular sight of the sun setting over the mountains\u201d.<\/li>\n<li>Describe each room, specify the size of the beds (twin, queen or king) and include the number of toilets and showers.<\/li>\n<li>If you\u2019re attracting families, write about what\u2019s in the house for children. If groups are your target market, tell guests about the social space and number of beds, kitchen and lounge seating etc.<\/li>\n<li>Incorporate words such as modern, breathtaking views, spacious, alfresco dining, private, tranquil and relaxed. Don\u2019t overuse words like \u2018luxury\u2019, capital letters or!<\/li>\n<li>You can also mention how suitable (or unsuitable) the property is for certain groups of travellers. Let them know how many people the property can accommodate and whether or not you allow dogs.<\/li>\n<li>You should also name your property, and then include the name in your description. A unique property name gives savvy guests a chance to Google your name and book direct (to save on booking fees).<\/li>\n<\/ul>\n<h2 style=\"text-align: center;\"><span style=\"color: #000080;\"><strong>Include all the property amenities<\/strong><\/span><\/h2>\n<p>Most listing sites have an amenities section where you tick off what you provide from a list \u2013 make sure you don\u2019t leave anything out. Guests want to know exactly what you provide at your holiday let and will use filters when they are searching for a property. If your property has parking spaces or a workspace but you haven\u2019t added them to the amenities list, your listing won\u2019t appear in those filtered searches.<\/p>\n<p>Constantly update the amenities section of your listing so you don\u2019t miss out on visibility and bookings.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #000080;\"><strong>Sell the holiday experience<\/strong><\/span><\/h2>\n<p>Guests want to know what\u2019s waiting for them beyond your holiday let. You have to sell the whole holiday experience so they can picture what their holiday will be like at your rental. Mention specifics about your property in relation to the town or city\u2019s highlights. How far you are to the best beach in the area and your favourite restaurant or bakery which is within walking distance.<\/p>\n<p>Let them know that you\u2019re happy to recommend your favourite places to visit, restaurants, etc. The personal attention and service you offer is one of the major reasons people choose holiday rentals.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #000080;\"><strong>Price competitively<\/strong><\/span><\/h2>\n<p>When travellers have to choose between very similar rentals, the price can be the deciding factor so your pricing must be competitive.<\/p>\n<p>When <a href=\"https:\/\/www.schofields.ltd.uk\/blog\/3325\/setting-your-holiday-let-rental-rates\/\">pricing your holiday let<\/a>, there are lots of factors to consider to make sure you\u2019re not over or underpriced. Review local competitor prices, market trends, seasonality or local events and adjust accordingly.<\/p>\n<p>Consider investing in a dynamic pricing tool that automatically adjusts your prices to ensure you always have the best price to maximise both occupancy and profits.<\/p>\n<p>Offering promotions on listing sites can also help to boost your search visibility as guests can filter for hosts offering discounts.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #000080;\"><strong>Collect reviews<\/strong><\/span><\/h2>\n<p><a href=\"https:\/\/www.schofields.ltd.uk\/blog\/6549\/reviews\/\">Collecting reviews<\/a> is arguably the single most important tactic to build trust and market your holiday home.<\/p>\n<p>Good reviews from previous guests provides social proof that what you are promising in your listing ad is true. Therefore, holiday lets with five-star ratings get priority in search results and rank higher, making them more visible to browsing travellers.<\/p>\n<p>Whether you receive positive or negative feedback you should reply to every single guest who gives feedback on their holiday experience. You\u2019re not only replying to the reviewer, but the 100\u2019s of people looking at your reviews. Taking the time to reply shows that you care about the guest experience.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #000080;\"><strong>Make it easy to book<\/strong><\/span><\/h2>\n<p>If you enable instant booking, this can improve your search visibility on listing sites such as Airbnb as it makes for a very smooth guest experience if they can book easily. Also, try to accept as many booking requests as possible because a high decline or cancellation rate can negatively impact your rankings.<\/p>\n<p>It\u2019s also in Airbnb\u2019s interest to promote hosts with a fast response time. Respond quickly to all guest enquiries, ideally within the first hour and never take longer than 24 hours to respond.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #000080;\"><strong>Be honest<\/strong><\/span><\/h2>\n<p>Be real and honest in your holiday rental listing site ad and certainly don\u2019t portray your holiday home in a misleading light. It might put people off when you mention there is some noise at night from the pub beer garden down the street, but honesty is the best policy, if you don\u2019t want to receive negative reviews.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #000080;\"><strong>Get some help<\/strong><\/span><\/h2>\n<p><span style=\"color: #000080;\"><strong>Use ChatGPT <\/strong><\/span><\/p>\n<p>What is ChatGPT? ChatGPT is an artificial intelligence trained to assist with a variety of tasks in response to prompts. For example, you could ask ChatGPT to generate a description in a fraction of the time it would take you. For example: Generate a holiday home listing description for my 2-bed dog friendly cottage in Padstow that sleeps 4 with a hot tub.<\/p>\n<p>The more details you add, the more relevant the ChatGPT response. However, because ChatGPT may generate incorrect responses, the output should be reviewed and amended where necessary.<\/p>\n<p>To get started with ChatGPT go to Open AI and create an account. The alternatives are Google Bard and Bing AI.<\/p>\n<p><span style=\"color: #000080;\"><strong>Hire a copywriter<\/strong><\/span><\/p>\n<p>Just like hiring a professional photographer, <a href=\"https:\/\/www.schofields.ltd.uk\/blog\/5148\/outsource\/\">a copywriter<\/a> can be one of the best investments you make. They have the experience and skills to make browsers book your holiday let.<\/p>\n<p>Also, use a tool like Grammarly to check the spelling and grammar before publishing your listing.<\/p>\n<h3><span style=\"color: #000080;\"><strong>To summarise<\/strong><\/span><\/h3>\n<p>These tips we\u2019ve discussed (great photography, detailed listing descriptions, good reviews, competitive pricing, and turning on instant booking) will all improve your ranking on listing sites and help boost bookings.<\/p>\n<p>But one of the biggest mistakes hosts make is that they do not regularly update their listings. Listing sites constantly make updates so make sure you exploit any new features to stay ahead of the competition.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> The holiday lettings market is extremely crowded and competition for guests is intense. There are over 6 million listings on Airbnb worldwide and over 2 million holiday homes to rent around the world on Vrbo. To maximise your bookings, you need to make sure your listing ranks high in the Airbnb and Vrbo search results and stands out. In this &hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-3731","post","type-post","status-publish","format-standard","hentry","category-holiday-home-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Tips for Writing an Airbnb Holiday Let Description<\/title>\r\n<meta name=\"description\" content=\"Expert tips for writing the perfect holiday rental advert that convinces travellers that your rental is the one to book.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.schofields.ltd.uk\/blog\/3731\/create-holiday-rental-advert\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Tips for Writing an Airbnb Holiday Let Description\" \/>\r\n<meta property=\"og:description\" content=\"Expert tips for writing the perfect holiday rental advert that convinces travellers that your rental is the one to book.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.schofields.ltd.uk\/blog\/3731\/create-holiday-rental-advert\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Tips for Marketing &amp; 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