01204 36 50 80 weekdays 9am - 5pm
Get a Quote Renew an existing policy
Navigation
Holiday Home Marketing Archive

The anatomy of a perfect holiday rental website

The anatomy of a perfect holiday rental website

Any holiday home owner who wants to earn a good rental income from their property needs to get into the mind-set of running a business – and what comes top of the to-do list? Building a website! Of course it is perfectly possible to get a few weeks booked just from listing your property on a couple of holiday letting …

Continue reading

10 easy ways to create a family friendly holiday rental

10 easy ways to create a family friendly holiday rental

Families make up one of the biggest holiday let markets so it’s well worth catering specifically for this niche. This means taking parents’, grandparents’ and children’s needs into account at every step of your rental process. Family groups also provide year-round rental potential for those harder to fill off-peak weeks. Outside school holidays you can attract parents with pre-school children, …

Continue reading

Special offer ideas to increase holiday let bookings

Special offer ideas to increase holiday let bookings

Filling the booking calendar for your holiday rental property during high season and school holidays usually isn’t a problem. The challenge comes when you want to attract guests out of season and maximise the income from your holiday let business all year round. The good news is that there are plenty of ways of bringing in the bookings during the …

Continue reading

How to create a website for a holiday rental

How to create a website for a holiday rental

Is a holiday rental website really necessary to deliver and convert bookings, or can owners simply rely on listing site adverts? Are they an unnecessary expense? How difficult are they to create and manage? In recent years the cost of creating a website for your holiday home has reduced, while the number of website templates and rental design agencies has …

Continue reading

What to do if your holiday rental photos are copied

What to do if your holiday rental photos are copied

With the associated costs of holiday home ownership rising, there are an increasing number of holiday home owners turning to holiday letting as a means to generate income. Whilst the majority of property owners will market their rentals professionally, there are some owners who will steal your photos or website copy and pass them off as their own. Although it’s …

Continue reading

6 ways to convert holiday rental enquiries into bookings

6 ways to convert holiday rental enquiries into bookings

  As any holiday property owner knows, holiday letting is a very competitive business and the gap between the number of enquiries you receive and the bookings secured is getting wider each year. The race to get firm bookings starts the moment you get an enquiry and doesn’t end until you’ve received a deposit and confirmed the dates on your …

Continue reading

The secret to creating the perfect holiday rental advert

The secret to creating the perfect holiday rental advert

The holiday lettings market is an extremely crowded one and competition for guests is intense. On Homeaway alone travelers have over 1 million holiday rentals to choose from. With hundreds of holiday rental portals and private holiday let websites competing for online attention, creating an effective listing ad or web page can be one of the hardest things for holiday …

Continue reading

Where to advertise a holiday home & boost bookings

Where to advertise a holiday home & boost bookings

“Where is the best place to advertise my holiday home?” This is without doubt the most popular question holiday let owners ask. Do you want to know the answer? …… it depends. It depends on the type of property you are advertising, the area where it is located and what competition there is. Each case is different. What works for …

Continue reading

How to photograph your holiday let like a pro

How to photograph your holiday let like a pro

They say a picture is worth a thousand words, and nowhere is this truer than when selling travel. When your ideal guest is searching for their next dream holiday, it will be your pictures, not the words on the screen that will draw them in. This image from an interesting heat map study of Google results shows how users’ eyes …

Continue reading

12 BIG mistakes holiday let landlords make

12 BIG mistakes holiday let landlords make

  – And How to Avoid Them   Many holiday let landlords fall into the trap of thinking it’s easy to set up a rental business, secure bookings and make a good income, but the reality is not quite so rosy. While the barrier to entry might seem lower than other types of businesses, the world of holiday lets is …

Continue reading

5 changes to make your rental more successful

Now is the perfect time to reflect on your bookings over the past year and focus on a strategy to improve your holiday rental. But don’t start out with good intentions only to for your ideas to be sidelined in a few weeks. Follow them through to completion. Here are five changes every holiday let owner can do to ensure …

Continue reading

Top holiday home marketing experts to follow on Twitter

Top holiday home marketing experts to follow on Twitter

Twitter is a fantastic resource for marketing tips and the latest industry news for holiday rental owners but with lots of people you could potentially follow, how do you pick the ones that will benefit you the most? Although this isn’t a definitive list of all the great holiday home resources on twitter, it’s a select list to get you …

Continue reading

Setting holiday let rental rates (for maximum profit)

There is a strong tendency to under-price or discount heavily within the holiday lettings market, especially by inexperienced owners who are new to renting and keen to get bookings in the first season. Unfortunately, for the long term success of your business, going in low can be a big mistake. If you put this issue to a debate among veteran …

Continue reading

5 ways to fill those last minute booking gaps

5 ways to fill those last minute booking gaps

It´s never too late to fill those last minute gaps in your holiday rental calendar, as more and more holiday makers each year wait until the last minute to book their summer holiday in the hope of grabbing a bargain. So how can you make sure that your holiday home is the one they choose when they finally decide to …

Continue reading

Is a rental website more important than social media?

Anyone with only half an eye on the world of online marketing might be forgiven for feeling completely confused and bamboozled by it all!  With so many so-called marketing channels available these days, and “gurus” giving out advice on the latest social media craze, it’s hard to know where to begin and which route to follow. It’s especially hard when …

Continue reading

Plunging pound: holiday rentals abroad remain great value

Plunging pound: holiday rentals abroad remain great value

The pound is currently at a 16-month low against the euro making holiday costs for those visiting the Eurozone more expensive. Overseas holiday rental owners will be concerned about the knock-on effect of British holidaymakers staying at home this summer due to the plummeting pound. How to attract bookings at your overseas holiday home when the pound plunges Don’t panic …

Continue reading

How to let a holiday cottage in winter & get bookings

How to let a holiday cottage in winter & get bookings

November to February is typically a quiet period for holiday cottage rentals. Although many holiday home owners undertake essential maintenance during this period, winter is also a time to take stock of the previous letting season and prepare for the new one. Although there are fewer people looking to go on holiday during this period, there are still lots of …

Continue reading

Top tips for holiday letting success in 2015

What did you learn about holiday letting in 2014 that will improve your business in 2015? Do you want more bookings or to run your holiday letting business more effectively? Of course you do. However, it’s very unlikely that you will achieve this unless you put in some extra effort and learn from the past. Every holiday property has room …

Continue reading

See how much you could save!

Click here to start your quote